Tell Your Story
Personal Development, Soft Skills Training, Leadership Coaching, Career Building, Brand Building
The Transformative Power of Storytelling in Business
Storytelling is everything in business. Storytelling is everything in building your career. Every successful business and career is based on storytelling and delivery.
History is littered with businesses which could have been great, but were beaten by competitors, with often inferior products and services, which told better stories.
Businesses are stories: the before stories, the change stories and the after stories. The same is true in careers.
"Work Like Hell and Advertise." Arnold Schwarzenegger
Over the last thirty years, we have taught thousands of people in hundreds of business, around the world, including 16 PLCS, how to tell better stories about themselves and their businesses. Plus: over 300 people before they got on the famous circular red carpet on the TEDMED stage, and nearly 200 Members of Parliament get selected and elected.
Storytelling is a Constant Persuasion Tool
In the shifting, dynamic tapestry of the business world, where numbers, data, and hard facts allegedly dominate, the art and science of storytelling is a constant, compelling and persuasive force that delivers results.
Stories weave together emotion, connection, and persuasion - and they move people to action. Data doesn't
Storytelling in business is more than moving words around or crafting narratives; storytelling is an ancient strategic tool that transcends modern standard communication, engages audiences, and drives outcomes.
Storytelling humanises the corporate world, turning abstract concepts into relatable, human experiences, which makes them memorable and sticky. A good story converts passive listeners into active participants, drawing them into a narrative where they recognise themselves.
Storytelling translates the Complex into Clarity, Inertia to Action.
StoryPower® is all about Business Storytelling.
Business Development & Sales Pitches
If you can't tell a story, you can't sell. Sales is painting the picture of tomorrow... what their lives could be like, if... Everyone who relies on the company's success should be telling stories that earn sales
Continuing Professional Development
Good companies invest in their people but your professional development, your story, is your responsibility. The HR team is busy - be proactive and help them create your career development plan.
Digital & Data Storytelling
Stories help make sense of large volumes of data. Joining up, analysing and understanding these data points and making data understandable, retellable, and useful to decision makers.
Business Strategy and Stories
Strategy is just a plan, a set of slides, until it is executed. Whether you are introducing a new strategy or amending an existing strategy, people need to understand, relate to, accept and implement it.
Start-up Fundraising & Pitches
Start-ups live and die because of their storytelling. Will customer's lives improve after using what you're offering? Why should people work for you? Why should people invest in you? Who is your tribe?
Future Leadership Development
Storytellers and leaders are coached, mentored, developed and taught. Grown-up companies understand the need to develop and invest in their talent to create a sustainable leadership pipeline.
Law Firms Live From Storytelling
Law firms and their clients face major business and economic challenges. Competition is aggressive, growing and has new disruptive faces. Successful lawyers are great storytellers.
Storytelling and Political Campaigns
Politics is all about words and numbers. If you don't have the words, you don't get the numbers. We need principled politicians, making good decisions for our tomorrows. Then delivering those stories.
Praise and Testimonials
...this is the BEST marketing training I have been on in my 20 years at IBM. Very thought provoking and relevant...
Stephanie McCredie ● IBM
I really enjoy working with Peter because he took the time to understand our company, my role and my department and had a real business background too.
Peter Pfeiffer ● SAP
I think the session went very well. Just the right level of interactivity and a good fit with the group.
Andrew Shapiro ● Accenture
About Our Founder, Peter Botting
Easily into his 3rd set of 10,000 hours, he helps leaders of tech start-ups and listed companies identify, distil, articulate and tell their stories.
Three Decades of Experience 8,500+ speakers across seven countries 300+ TEDMED speakers coached Worked with 16+ PLCs Helped over 175 MPs get elected
"When it's a big gig.
When it really matters,
you call for Peter."
CEO, FTSE 250 firm
"Peter’s seismic approach to speaker coaching can make you feel as if there’s earth moving under that once-stable place you were standing. You can view that as a danger…. or...”
Denise Graveline. Washington PR Woman of the Year
"Peter has forensic political antennae."
Lord Bruce Grocott,
PPS to Tony Blair 1994 - 2001, Govt Chief Whip in the House of Lords 2002 - 2008
"Peter is in the top rank of speechwriters worldwide...the go-to guy..."
John Shosky, a speechwriter in three U.S. presidential administrations
Let’s Work on Telling YOUR Story
You may have an idea about your story and your audience already. Whatever your story is, it needs to be identified, distilled, articulated and delivered. If you and your business don’t fit neatly into one of the boxes above, please get in touch. We are all different but we all have voices.
